Liver disease is on the increase throughout the world. In the UK for example, it is the biggest cause of premature death in women and second to heart attacks in men. Yet there is insufficient awareness of the body’s largest organ – responsible for 500 functions.
EASL (European Association for the Study of the Liver) approached Kindology to develop a public engagement campaign around its 50th Anniversary Congress in Vienna, to educate the public about the liver, how to care for it and prevent disease.
The concept developed included three elements:
All of this activity helps to enhance EASL in the eyes of its members, potential members, the media, governments, related NGOs and starts to bring it to the attention of the general public. It also offers EASL significant and unique opportunities to attract sponsorship for these new initiatives.